

Suppliers are facing major challenges in the automotive industry. Price pressure continues to increase as OEM purchasing departments professionalize and levels of competition among the suppliers grow. Rising uncertainty stemming from the most drastic changes to ever affect the industry further exacerbates the market climate. How can automotive suppliers successfully approach topics such as digitalization, the transition to hybrid and electric vehicles, and the emergence of self-driving vehicles, under such difficult conditions? .
For decades, Simon-Kucher has supported automotive suppliers in achieving profitable growth despite adverse circumstances. Our solutions are tailored to the specific challenges of the industry and address all revenue-side levers, from strategy to pricing and sales. We help our clients overcome obstacles in both the original equipment business and the independent aftermarket. Our client base ranges from specialized medium-sized companies (“hidden champions”) to the industry’s large generalists.
Typical Simon-Kucher projects in the original equipment business:
Strategy
Pricing
Sales
Typical Simon-Kucher projects in the independent aftermarket:
Automotive Suppliers Experts
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