Operational Pricing Excellence in Pharma
Operational pricing is the commercial engine for pharma and biotech companies. Until now, this has centered on market-oriented product pricing and the list price, with companies aiming toward a balanced product value statement that reflects target markets, competitors, and estimated customer benefits.
Now, as firms face new pricing pressure, the industry is moving toward more customer-oriented prices that reflect the true value of every customer.
This brochure outlines how pharmaceutical and biotech companies can overcome the industry’s multiple challenges and successfully implement a viable, individually adaptable, gross-to-net pricing structure.