Juriaan Deumer

Partner

Juriaan Deumer is a partner at Simon-Kucher's Amsterdam office. He specializes in (high-tech) manufacturing, industrial services, and chemicals and supports business services organizations in many shapes and forms. In his consulting work, he blends experience and best practices from different commercial dynamics and markets, within and outside Europe.

Through his extensive experience in improving organizations' top lines, Juriaan has developed in-depth expertise in commercial strategy development, revenue model innovation, and proposition optimization. He has advised numerous clients on their journey toward value-based pricing and conditional discounting and has supported sales teams in increasing their effectiveness and commercial performance through pragmatic solutions.

Juriaan earned a Master of Science in corporate finance from the University of Amsterdam. As a consultant, he has worked in several European and Asian countries. He has written numerous articles for publications such as Professional Pricing Society and is a regular speaker and trainer at sales and pricing conferences.