Consumer insights - Simon-Kucher

Research Paper

Consumer Insights – Winning in an Era of Intensified Competition

Inside this issue you will find:

  • Amid a shifting competitive landscape, players in the tech-media-telecoms sector must learn to evolve their pricing and strategies
  • What you can learn from flash sales retailers - it's not just about price discounting
  • How should CPG suppliers defend against the growing competitive threat from private label?

and more....


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