Industry
Travel, Tourism, Leisure
Company Profile
- Destination combining leisure and hotel capacities
- Mix of international and local markets
Situation and Objectives
- Objective: Use new sales and marketing organizational structure to increase number of visits by five in five years
Approach
- Designed and calculated size of each experience segment
- Mapped necessary sales and marketing activities
- Designed framework organizational structure for sales and marketing
Results
- Centralized organization plus offices in source markets
- Division of functions and RACI maps
- Clear roadmap for the organization for the next five years
Impact
- Increased ROI in terms of sales and marketing spending
- Reallocation of budgets to support destination growth
