Industry

Energy & Utilities

Company Profile

  • <€500m annual revenue
  • Leading supplier and distributor of energy for customers off the national gas grid

Situation and Objectives

  • Develop segment-specific marketing and sales strategies for further market development
  • Develop differentiated price strategy incl. pricing tool

Approach

Results

  • Defined marketing and sales strategy for expansion into new target market segments
  • Detailed a price strategy for every customer segment
  • Developed a pricing tool for systematic handling of fixed price tariff and loyalty program model
  • Designed a business case based on different scenarios and identified implications of new strategy models

Impact

  • Gross margin increase of >€4m