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A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

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Customer-centric Selling

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Blog post

May 17, 2019

The Power of a Positive Experience

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File

From Paywall to Product: Increasing Conversion in a Digital Ecosystem

Why Banks Are Unprepared To Tap The Profit Potential Of Digital

Blog post

May 17, 2018

Why Banks Are Unprepared to Tap the Profit Potential of Digital

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File

Cross-selling Success: Engaging Customers on Gamified Digital Platforms

  • people sitting in front of a consultant

    Blog post

    November 26, 2019

    One Insurer for Everything: Three Strategies for Better Cross-selling

  • Man holding hologramic drawing of a car

    Blog post

    November 08, 2019

    3 Steps to Increase Electric Vehicle Sales With Customization

  • two woman sitting in airport

    Blog post

    November 08, 2019

    Out of the Box Learnings for Chemical Companies: How the Travel Industry Digitalizes Customer Journeys

  • woman signing a car contract

    Blog post

    October 02, 2019

    Customer Loyalty Programs: Retaining and Gaining Customers

  • Confident business people starting a business meeting

    Blog post

    September 30, 2019

    Value Communication in Banking: Still a Long Way to Go

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    Blog post

    September 30, 2019

    "Customers Who Bought This Item Also Bought...": How Banks Can Use Active Product Recommendations to Generate Profit

  • Video

    March 26, 2019

    Using Data to Achieve Business Impact

  • When It Comes to Sales, Car Manufacturers Should Speak to Customers’ Emotions

    Blog post

    December 04, 2018

    How Car Manufacturers Can Enhance the Customer Experience

  • Digitalization

    Blog post

    December 08, 2017

    Humans Set the Boundaries of Digitalization Themselves

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    Success story

    July 18, 2017

    Customer-oriented Sales Approach for an Automotive Supplier

  • Key insights and recommendations from a short Simon-Kucher study.

    Simon-Kucher Perspectives

    November 22, 2016

    Enhancing Customer Centricity

 

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Featured Resource

The Rating Economy - Global Survey
Pricing
Pricing
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Sales
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Digitalization

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Company brochure: "Your Roadmap to Profitable Growth"

Gaining TopLine Power® through pricing, marketing and sales.

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TopLine 2020

This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.

Simon-Kucher Rating Economy - Hands holding blocks of ratings
The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

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Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

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Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.