Cutting costs by reducing headcount or training for a sales force to make quarterly earnings is a mistake. For long-term growth, invest in sales channels, talent, process, and tools every quarter.

Scott Sands

We’ve lingered too long with CRM systems that don’t focus on driving sales adoption and usage. To grow, support teams, sales, and marketing need to work together to maximize CRM benefits.

Chris Michaud
Senior Director
  • Many companies are trying to drive by looking in the metaphorical rear-view mirror at historical customer revenue. True competitive differentiation starts by looking forward and externally at customer needs, potential, and trends.
Scott Sands

Simonkucher : Sales


Grow Sales in an Uncertain Economy

There has been significant change in recent years, resulting in dramatic sales transformations in some leading companies while others struggle to keep up. We have experienced a pandemic that has led to supply chain issues, servitization, talent shortages, inflation, disintermediation, and increased interest rates. As new information comes to light, organizations need to adjust sales strategies—and sales teams—to ensure continued growth and profitability.

There is help available! Simon-Kucher has cutting edge research on new sales strategies, channels, processes, and tools as part of a proven sales effectiveness framework that focuses on setting the best direction and supporting flawless execution to help guide your business through uncertain times, improve margins, and grow market share.

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Contact one of our Sales Effectiveness experts today to get immediate assistance with understanding your customer preferences, rethinking your sales strategy, building scalable processes, organizing your sales talent for maximum productivity, and implementing tools that transform your sales culture.


Vertical Market Spotlight

October 19, 2022: Vertical Market Spotlight Installment 1 | 2
Building a Winning F&B and CPG Sales Team in the Post-Pandemic Landscape

November 2, 2022: Vertical Market Spotlight Installment 2|2
Building a Winning F&B and CPG Sales Team in the Post-Pandemic Landscape

Download Sales Leaders’ Guide


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Our experts will be providing structured 2023 sales planning solutions through our Sales Success Series of webinars and blogs. The Simon-Kucher Sales Success Series applies a proven sales effectiveness framework that positions best practice strategies and programs for use in your business.

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Sales Strategy, Structure, and Compensation: Aligning for Growth in Challenging Times

September 15, 2022, 11:00am PT | 2:00pm ET

More Info Coming Soon



Linking Effective Sales Territories and Challenging Quotas

October 22, 2022, 11:00am CT | 12:00pm ET

Register Here



September 8, 2022: Rethinking Sales Strategy During the Age of Long

Sales Success Cutoff

Featured Content

Global Logistics Study 2020: Trends in Sales Digitalization

Optimize Field Sales and Territory to Put Your Sales Team on the Path to Success

Structure, More Than an Org Chart

Incentivize Your Sales Team With a Smart Sales Compensation Structure

Multi-Channel Sales: State-of-the-art Tools for a People Business

Agile Sales: Remain Close to Remote Customers during the Second Wave of this Resurgent Crisis and Beyond