Overview

What Pricing Power does your company have? Are markets picking up but your prices are not? Do you have a plan to achieve your pricing goals, or does the market determine prices for you? Are you stuck in a price war? All of these topics were discussed in the 2018 Chicago Pricing Forum.

On Thursday, July 19, 2018, Simon-Kucher & Partners hosted their inaugural forum and introduced the new US office in the City of Chicago. A variety of industry experts across consumer, technology and business-to-business platforms shared their perspectives in presentations and panel discussions. Key topics of the forum included:

  • Practical insights from successful companies to kick-start pricing transformations,
  • Methods and tools to systematically increase your Pricing Power and boost profits, and
  • A discussion on alternative revenue models and price structures that work for you and your customers

Agenda

12:00 - 1:00 pm Registration & Light Lunch
1:00 - 1:15 pm Introduction
Philip Daus, Partner, Simon-Kucher & Partners
1:15 -1:40 pm Maximizing customer lifetime value:
Josh Bloom, Partner & Global Head of Software, Internet, Media, Simon-Kucher & Partners
Rachel Geller, Managing Director, Insight Venture Partners
1:40 - 2:05 pm Segmented pricing strategy: How to take advantage of differences in willingness to pay across offers & occasions:
Ricardo Rubi, Partner, Simon-Kucher & Partners
2:05 - 2:35 pm Subscribed! - How pricing and packing evolves in subscription businesses
Adam Echter, Senior Director, Simon-Kucher & Partner
Amy Konary Vice President Customer Business Innovation, Zuora
2:35 - 2:55 pm Coffee & Networking Break
2:55 - 3:35 pm Ask the Experts: A set of Simon-Kucher expert partners answer your questions, live!
  • Andre Weber, Managing Partner, Simon-Kucher & Partners
  • Brad Soper, Partner and Board Member, Simon-Kucher & Partners
  • Susan Lee, Partner, Simon-Kucher & Partners
  • Dr. Wei Ke, Managing Partner, Simon-Kucher & Partners
Moderator: Adam Echter, Senior Director, Simon-Kucher & Partners
3:35 - 4:00 pm Packaging and pricing
Jordan Domash, GM, Insight, Relativity
4:00 - 4:20 pm Coffee & Networking Break
4:20 - 5:00 pm Practitioner Panel: Building a world class pricing organization
  • John Medio, President-Americas, Rockfon
  • Gurkan Munsuz, Senior Director of Revenue Growth Management, Kellogg
  • Paul Tennola, Chief Financial Officer, PayNet, Inc.
Moderator: Shikha Jain, Senior Director, Simon-Kucher & Partners
5:00 - 5:10 pm Wrap-up
5:10 - 6:30 pm Cocktail reception & Networking

 

Speakers

jordan

 

Jordan Domash

GM, Insight,

Relativity

rachel

 

Rachel Geller

Managing

Director,

Insight Venture

Partners

amy

 

Amy Konary

Vice President

Customer

Business

Innovation,

Zuora

john

 

John Medio

President-

Americas,

Rockfon

gurkan

 

Gurkan Munsuz

Senior Director of

Revenue Growth

Management, 

Kellogg

paul

 

Paul Tennola

Chief Financial

Officer,

PayNet, Inc.

 

joshua

 

Joshua Bloom

Global Head of 

Software, Internet

& Media,

Simon-Kucher 

& Partners

philip

 

Philip Daus

Partner,

Simon-Kucher

& Partners

adam

 

Adam Echter

Senior Director,

Simon-Kucher

& Partners

shikha

 

Shikha Jain

Senior Director,

Simon-Kucher 

& Partners

wei

 

Dr. Wei Ke

Managing

Partner,

Simon-Kucher

& Partners

susan

 

Susan Lee

Partner,

Simon-Kucher

& Partners

 

ricardo

 

Ricardo Rubi

Partner,

Simon-Kucher 

& Partners

 

brad

 

Brad Soper

Partner & Board 

Member, Simon-

Kucher &

Partners

andre

 

Andre Weber

Managing

Partner,

Simon-Kucher

& Partners

Impressions

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The forum received amazing feedback from attendees…

“Content was great!”

“Great forum, worth the time”

“Loved the Ability to network; gain insights from outside my company”

“Presentations were great, though the opportunity to network as well as the brief exercises were even better”

“I liked the fact that you brought in various business professionals and tried to encompass several industries in discussion and in topic.”