Back to growth: How to monetize market trends in the new GCC

The past 5 years have been a transformative period for the GCC. Countries in the region are undergoing structural changes driven by governments’ ambitions to diversify their economies, as well as the increased adoption of the internet and social media as a business instrument. During these economically challenging times, unique market trends have emerged which the region has not experienced before. With the rise of segments such as the ‘smart’ and the ‘millennial’ consumer, companies in this new GCC are having to adapt their old ways of working in order to effectively navigate these trends and cater to an ever-evolving consumer base.

We see an opportunity for companies to strategically leverage these trends through smarter marketing, pricing, and sales to return back to sustainable, profitable growth.

Why should you attend?

Join us in our Pricing & Strategy conference to learn more about how companies can harness these new trends to improve their revenues and profitability. Our CEO, Dr Georg Tacke, along with other Simon-Kucher experts and senior executives from the GCC’s leading companies will share valuable insights in the areas of pricing, marketing and sales strategy, giving you a chance to learn firsthand from the world‘s leading pricing advisor as well as reputable industry peers from the region. The conference is set in a dynamic format, including key speaker presentations, break-out sessions for B2B and B2C industries, an expert panel with top-level executives from major companies in the Middle East, as well as several networking opportunities, including lunch.

Who should attend?

The 2019 Middle East Pricing & Strategy Conference is tailored specifically for executive leadership, senior management and marketing and pricing practitioners looking to gain insights about the latest trends for commercial excellence across the region and network with peers. If you are in a role that requires pricing, strategy, marketing, finance, product, or sales decision making, this is a great event for you to attend.

Participation is relevant for practitioners at all levels and from all industries, including:

Chief Executives | Finance Directors
Marketing Directors| Sales Directors
Pricing Professionals | Product Management Directors


Industry executives

Gillian Hamburger

Gillian Hamburger
SVP Commercial
Expo 2020


Nisreen Shocair

Ahmed Al Kuhlani

Ahmed Al Kuhlani
General Manager
Sunbulah Group

Amr Nagy

Amr Nagy
Pricing Director - MENA
Schneider Electric


Alaa Shousha
Corporate Finance Director
Sunbulah Group

Simon-Kucher experts

Georg Tacke

Dr. Georg Tacke
Simon-Kucher & Partners

Lovrenc Kessler

Lovrenc Kessler
Managing Partner UAE
Simon-Kucher & Partners

Madhavan Ramanujan

Madhavan Ramanujam
Partner and Board Member
Simon-Kucher & Partners

Martin Janzen

Martin Janzen
Senior Director
Simon-Kucher & Partners


8:30 – 9:00 am Registration & welcome coffee
9:00 – 9:05 am Welcome and introduction
Lovrenc Kessler, Managing Partner
9:05 – 9:30 am Digital transformation: Increase and monetize customer value
Martin Janzen, Senior Director
9:30 – 10:00 am Monetizing Innovation: Inspirations and insights from Silicon Valley Unicorns
Madhavan Ramanujam, Partner and Board Member
10:00 – 10:30 am Networking and coffee break
10:30 – 11:20 am Industry specific breakout sessions:
  • Session 1: Value based consumer pricing in the FMCG and retail industry
    with Ahmed Al Kuhlani – General Manager, Sunbulah Group
  • Session 2: Achieving Sales Excellence in the B2B world
    with Amr Nagy – Pricing Director MENA, Schneider Electric
  • Session 3 : Monetizing API’s – new value strategies for Financial Services
    with Martin Janzen – Senior Director, Simon-Kucher & Partners
11:20 – 11:45 pm Networking and coffee break
11:45 – 12:15 pm Monetizing market trends in the new GCC: Opportunities in a challenging environment
Lovrenc Kessler, Managing Partner
12:15 – 1:00 pm Expert panel: Regaining customer confidence through pricing, marketing and sales strategies
Gillian Hamburger – SVP Commercial, Expo 2020
Nisreen Shocair – CEO, Ellay.com
Alaa Shousha – Corporate Finance Director, Sunbulah Group
Amr Nagy – Pricing Director MENA, Scheider Electric
1:00 – 1:30 pm Pricing Excellence: The challenges ahead
Dr. Georg Tacke, CEO
1:30 – 2:00 pm Get together and lunch


Date & Location

April 9th 2019, 8:30am to 2:00pm Dubai time
Jumeirah Emirates Towers Hotel
Sheikh Zayed Road, DIFC, Dubai