Christian Schuler is Senior Partner in the Life Sciences division of Simon-Kucher, working for the past six years out of the company’s office in San Francisco, USA and has recently relocated to Munich, Germany. Previously, he worked for eight years in the company’s headquarters in Bonn, Germany.
Mr. Schuler received his degree in Business Administration with a focus on marketing, international management and chemical technology from the University of Mannheim in 1998. His final thesis includes an extensive survey within the German pharmaceutical industry.
Mr. Schuler specializes in strategic pharmaceutical marketing, value-to-customer, market entry strategies, P&R strategies, innovative pricing strategies, product lifecycle strategies, generics defense strategies, licensing & valuation, commercialization strategies and market forecasting.
Since joining Simon-Kucher, Mr. Schuler has conducted in-depth research and data analysis for life sciences companies and has developed various national and international pricing and market entry strategies for new chemical entities, medical devices and scientific equipment. He has supported several top-25 pharma, biotech and medtech companies as well as start-up life sciences companies in successfully commercializing their life sciences innovations.
Mr. Schuler has published various articles on pharmaceutical marketing, innovative contracting, fixed reference pricing, generics defense strategies and licensing in both German and English and is a frequent speaker at international conferences on P&R for pharmaceuticals in the US and Europe.