Dr. Kajetan Zwirglmaier is a Partner in Simon-Kucher's Munich office. He is part of the company’s Global Telco and Energy Practice and an expert in pricing, marketing and sales.
Kajetan has specialized in supporting his clients’ growth and success through dedicated pricing strategies, innovative offers/price model structures, and pricing excellence programs. One of his main focus areas is IoT/M2M and digital monetization excellence. He has consulted clients in Europe/CEE, the US, Middle East and Latin America, with projects for global telco groups and local operators.
Kajetan holds a Ph.D. in seasonality of prices from the Technische Universität München. He is the author and co-author of books and articles focusing on price volatility and digitalization in pricing, marketing and sales. He is a regular speaker at conferences.
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