Erik W. Charles is an accomplished professional with over two decades of experience in Marketing, Consulting, and Product Evangelization. Erik focuses on helping companies drive expansion and team growth by better aligning positions, responsibilities, and incentives. He brings a multitude of skills ranging from multinational enterprise firms to small startups, allowing him to design and apply different models depending on the market, people, and corporate goals.
As the Vice President of Strategic Marketing, Erik focuses his activities as a subject matter expert in the area of Sales Performance Management to ensure that Xactly’s marketing, sales and product teams have the necessary strategic input for industry leading messaging, positioning, and future direction.
Prior to joining Xactly Corporation, Erik was the Vice President, Marketing, at CAKE by Accelerize. There he was accountable for driving sales enablement; lead generation, product positioning and strategy, as well as new product launch initiatives. He has also held positions at Canon, Sun Microsystems, and Apple. In addition, Erik has an extensive consulting and research background, his areas of specialty include: key measures for Sales and Marketing roles, identification of focal points for improvement in customer acquisition, and retention, as well as design and communication of improved incentive plans with strong line-of-sight metrics.
Erik has a bachelor’s degree from Stanford University and an MBA from the Paul Merage School of Business at the University of California, Irvine. At Merage he serves as a mentor for students, an occasional guest lecturer, and is a charter member of the Dean's Leadership Circle. In his spare time, he enjoys hiking and camping with his wife and two sons.
Erik Charles is a frequent speaker at events such as Dreamforce, Argyle CFO forums, World at Work, AAISP, Sales 2.0, Sales Management Association and others. He holds regular webinars on the subject of sales force motivation and optimization. He is guest lecturer at the Paul Merage School of Business and the Carlson School of Management.