Gustavo Bachion

San Francisco, USA

Gustavo Bachion is a Director at Simon-Kucher in San Francisco. While he has worked within most industry verticals, he has recently been advising fintech and technology companies, in pricing strategy, pricing model design, product packaging optimization and go-to-market strategy.

Prior to Simon-Kucher, he worked in Brazil for conducting corporate strategy and M&A integration consulting projects in the retail banking industry and leading numerous business development projects in the chemical industry space.

Gustavo received his MBA degree from the Duke University’s Fuqua School of Business with concentration in Strategy and Decision Sciences, a post-graduation degree in Marketing and Business Administration from Escola Superior de Propaganda e Marketing and a graduation degree in Materials Engineering from Universidade Federal de São Carlos.