Manuel Pingarrón

Director
Mexico

Industrial Engineer from ICAI and MBA from IE Business School, Madrid. Responsible of the Simon-Kucher & Partners Banking branch in Spain and Latin America. Manuel’s principal specialization areas are new commercial strategies definition, product design, marketing campaigns design, loyalty programs creation, price modelling, value proposals, customer segmentation, digital monetization and organizational strategy. Industrial Engineer from Universidad Politécnica de Madrid and Enterprise Engineer from Universidad de Karlsruhe, and has a Master Degree in Internationalization in ICEX.

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