The 4th Istanbul Pricing Strategy Forum
The Ritz-Carlton, Istanbul, Süzer Plaza, Askerocağı Cad., No:6, Elmadağ, 34367 İstanbul, Turkey
Simon-Kucher & Partners is recognized as the world’s leading pricing expert. Our experience shows that implementing an optimized pricing strategy usually increases the Return On Sales by 2 to 4 points. Each year, we organize a conference on this topic where our finest specialists discuss the impact of pricing on a company’s profitability and its ability to maintain volumes.
We offer a conference format tailored to your specific industry. Two separate sessions will be held: one session dedicated to B2B issues and the other to B2C challenges.
At the forum hosted by Simon-Kucher & Partners’ Istanbul Office, we will discuss strategic needs in the areas of sales, marketing and pricing excellence for optimal revenue management and profitability. Simon-Kucher project examples will also be presented by our important business partners: Kordsa Teknik Tekstil A.S. and McDonald’s Turkey.
We will be pleased to conclude the afternoon with a buffet, where you will have the opportunity to meet our firm’s honorary chairman and founder, Prof. Dr. Dr. h.c. mult. Hermann Simon and our Executive Vice President, Kai Bandilla.