The 4th Istanbul Pricing Strategy Forum

1:00 pm - 5:30 pm

The Ritz-Carlton, Istanbul, Süzer Plaza, Askerocağı Cad., No:6, Elmadağ, 34367 İstanbul, Turkey



Simon-Kucher & Partners is recognized as the world’s leading pricing expert. Our experience shows that implementing an optimized pricing strategy usually increases the Return On Sales by 2 to 4 points. Each year, we organize a conference on this topic where our finest specialists discuss the impact of pricing on a company’s profitability and its ability to maintain volumes.

We offer a conference format tailored to your specific industry. Two separate sessions will be held: one session dedicated to B2B issues and the other to B2C challenges.

At the forum hosted by Simon-Kucher & Partners’ Istanbul Office, we will discuss strategic needs in the areas of sales, marketing and pricing excellence for optimal revenue management and profitability. Simon-Kucher project examples will also be presented by our important business partners: Kordsa Teknik Tekstil A.S. and McDonald’s Turkey.

We will be pleased to conclude the afternoon with a buffet, where you will have the opportunity to meet our firms honorary chairman and founder, Prof. Dr. Dr. h.c. mult. Hermann Simon and our Executive Vice President, Kai Bandilla.


1:00 pm
Registration and Welcome Coffee
1:30 pm - 1:35 pm
Welcome and Introduction
1:35 pm - 2:05 pm
Role of TopLine Power® in Achieving Profitability
2:05 pm - 3:40 pm
B2B Session

Market Price: Reality or Perception?
- Mert Terzioglu

Monetizing Innovation: Journey in extracting full value from innovations

- Murat Arcan

Best practices and case studies in B2B

2:05 pm - 3:40 pm
B2C Session

Impact of digitalizaation on consumer perception

- Gokmen Ciger

Steering Price Image: Understand key levers to manage consumer perception

- Oguz Ucanlar

3:40 pm - 4:10 pm
Coffee Break
4:10 pm - 4:50 pm
Pricing in the Digital Age
4:50 pm - 5:00 pm
Closing remarks
5:00 pm