5th European CHC Strategy Forum - The Future of Pharmacy and Patient Interaction

Entering an age of personalization, digitalization and evolving channels
10:30 a.m. - 4:30 p.m.
Hilton Hotel Munich Airport, Terminalstraße Mitte 20, 85356, Munich, Germany


Personalization, digitalization, and evolving channel environments will create both opportunities and challenges for stakeholders in the CHC market, impacting the entire customer journey. What will the future of patient and pharmacy interaction look like? We would like to invite you to come and discuss the impact of:

  • Personalization: What can we learn from other industries, and how can we apply this insight to CHC? 
  • Digitalization: How does increased data on customers’ health affect the customer journey?
  • Evolving channels: How will new online channels change the pharmacy landscape and stakeholder interaction?


Why attend?

Join us at Simon-Kucher & Partners’ 5th European CHC Strategy Forum, where we will share key industry insights into the future of pharmacy and patient interaction and discuss ways to leverage the resulting opportunities in CHC business.

The forum will explore the opportunities and challenges that personalization, self-care, and digital transformation create for your sales, pricing, and marketing strategies in generating incremental growth. We would like to hear your perspective on the future of the consumer healthcare market and invite you to participate in our first-ever panel discussion with high-ranking industry experts, including the manager of a large European online marketing fulfillment company.

Participation is free of charge.
Registration Closes October 3rd, 2019. Please register early, as space is limited.

Your contact for questions
Baerbel Eberhard, Personal Assistant
Tel. +49 89 544 793 210
Email baerbel.eberhard@simon-kucher.com

Your contact for hotel reservations
Lisa Schaefer, Events Manager
Tel. +49 228 9843 280 
Email lisa.schaefer@simon-kucher.com


10:30 –11:00 am
11:00 - 11:15 am
Welcome and Introduction
Moderated by
11:15 – 12:00 pm
The Modern Patient: The Emergence of Personalization
Moderated by
12:00 – 12:45 pm
Digital Strategies: The Self-care Customer Journey
12:45 – 1:45 pm
1:45 – 2:15 pm
The Pharmacy Landscape in 2025: The Rise of New Online Channels
Moderated by
2:15 – 3:15 pm
The Future CHC Environment in Europe

Panel discussion with external speakers and Simon-Kucher & Partners

3:15 – 3:30 pm
Key Takeaways and Lessons Learned
Moderated by
3:30 – 4:30 pm
Networking reception with drinks and snacks