Retain, Sustain and Enhance Customer Value: How to take customer base management to the next level
With the world settling into a ‘new normal’ business are being met with new challenges in driving growth.
For companies with high numbers of customers and strong competitive landscapes managing the existing customer base presents a critical value lever in maintaining and growing commercial value.
Join us for a virtual breakfast to discuss how customer base management can help improve your TopLine results as you and your customers adjust to the ‘new normal’.
We will cover topics such as:
- Identifying customer opportunities: where to look for growth opportunities and risks across your customer portfolio
- Applying lifecycle management levers: how to apply commercial levers to unlock value across the customer lifecycle
- Developing customer base management capabilities: how to develop leading operational capabilities to level up your base management power
This session is relevant to commercial leaders at organisations with high numbers of customers in service based contracts. It will be especially relevant to those involved in managing product/proposition strategy, pricing & commercial strategy, customer base management and related promotion/loyalty areas – in roles such as Commercial Heads, Head of Pricing, VPs of Product and Marketing Heads.
Once registered, you'll receive an email to confirm your place, and you can opt-in to have a breakfast box delivered to your door!