Amsterdam Consumer Goods Conference

13:00 - 17:30
A'dam toren, Overhoeksplein 1, 1031 KS Amsterdam, the Netherlands
MAR

12

Consumer behavior is rapidly changing driven by continuous innovation in digital technologies and an increasing focus on consumer centricity by giants like Amazon. In order for companies to be competitive in acquiring and retaining customers, they need to ‘own’ the customer relationship in both B2B and B2C.

Successful companies are able to adapt and build their strategies around the customer, not only around the product. Their focus is on understanding the customer and consumer through data analytics and market insights to answer key questions: What drives value for them? Where do they search? Where do they buy? How much are they willing to pay?

During Simon-Kucher’s Amsterdam Consumer Goods Conference we will share our latest best practices, experiences, and insights from the industry.

Agenda

13:00
Welcome coffee and sandwiches
13:30
Introduction
Speaker(s)
13.50
Monetize changing consumer behavior
Speaker(s)
14.30
Develop digital revenue pools
15:00
Coffee Break
15:30
Manage the Amazon effect
Speaker(s)
16:00
Pay for Performance
Speaker(s)
16:30
Benefit from machine learning
Speaker(s)
17:00
Drinks