Amsterdam Consumer Goods Conference
Consumer behavior is rapidly changing driven by continuous innovation in digital technologies and an increasing focus on consumer centricity by giants like Amazon. In order for companies to be competitive in acquiring and retaining customers, they need to ‘own’ the customer relationship in both B2B and B2C.
Successful companies are able to adapt and build their strategies around the customer, not only around the product. Their focus is on understanding the customer and consumer through data analytics and market insights to answer key questions: What drives value for them? Where do they search? Where do they buy? How much are they willing to pay?
During Simon-Kucher’s Amsterdam Consumer Goods Conference we will share our latest best practices, experiences, and insights from the industry.