Pricing and sales strategies to succeed in 2021

Simon-Kucher & Partners is recognized as the world’s leading pricing and sales expert. Our experience shows that implementing optimized pricing and revenue growth management policies can improve net profit by 2 to 4 percentage points. 

Each year, we organize a conference around these themes, in which our experts offer to you the opportunity to reflect on how to positively steer profitability while safeguarding volumes.

For this edition, we invite you to join us virtually to get a view on best practices and key levers that will enable you to adapt to the new standard and boost your sales and profits. We will cover five Topline topics that will be key to success in 2021: Direct-to-Consumer, Dynamic Pricing, Subscription Pricing, Price Waterfall Management and Innovation Pricing. For each of this topics, we will cover opportunities and levers relevant for both B2B and B2C businesses.

Who should attend?

This conference is aimed at executives and senior managers involved in the development of business excellence and pricing strategies for their company and who want to learn more about the key factors of successful revenue growth strategies observed among leaders in their industry. If you hold a position that involves strategy, marketing, product or business decision making, this event is for you.

  • Sample titles: CXO, President, CEO, Founder, EVP, SVP, VP, Director
  • Functional areas: Pricing, Sales, Marketing, Finance, Strategy

    Why should you attend?
  • You'll learn about successful growth and monetization strategies in all industries.
  • We will share with you the best practices and key levers to help you adapt to the new standard.
  • We will address the five major topline themes that will determine the key to success in 2021.
Simon-Kucher Experts
Introduction: Pricing as a strategic lever for profitability
1. Direct-To-Customer, an essential growth driver after the lock-down

Boost digitalization of sales by improving user experience and securing your brand positioning & go-to-market

2. Dynamic Pricing at the heart of digital transformation: methods, tools and impacts

Leverage your data through AI in order to optimize your pricing strategy and avoid triggering price wars

3. Subscription Pricing: from monetizing ownership to monetizing benefit-in-use

Master the fundamentals of the subscription model to set up a virtuous revenue growth dynamic

4. Price Waterfall Management: minimize value erosion and maximize value creation

Optimize tariffs and discounts to enhance profitability

5. Innovation Pricing: reconcile sustainable development and profitability

Enhance sustainable development initiatives through new approaches and models

Do you have any further questions about this event? Do not hesitate to contact our dedicated team.