Overview
Speakers
Agenda
Registration
Overview

Pricing and sales strategies to succeed in 2021

Simon-Kucher & Partners is recognized as the world’s leading pricing and sales expert. Our experience shows that implementing optimized pricing and revenue growth management policies can improve net profit by 2 to 4 percentage points. 

We regularly organize a conference around these themes, in which our experts offer you the opportunity to reflect on how to improve profitability while safeguarding volumes.

For this edition, we invite you to join us virtually to get a view on best practices and key levers that will enable you to boost your sales and profits. We will cover five topics:

  1. Key insights from our "Global Pricing Study"
  2. Portfolio pricing through the OBPPC framework (Occasion, Brand, Price, Pack & Channel)
  3. Price increase management to offset inflation
  4. Alternative revenue model & monetization strategies
  5. Behavioral pricing

We will cover opportunities and levers relevant for both B2B and B2C businesses.


Who should attend?

This conference is aimed at executives and senior managers involved in the development of business excellence and pricing strategies for their company and who want to learn more about the key factors of successful revenue growth strategies observed among leaders in their industry. If you hold a position that involves strategy, marketing, product or business decision making, this event is for you.

  • Sample titles: CXO, President, CEO, Founder, EVP, SVP, VP, Director
  • Functional areas: Pricing, Sales, Marketing, Finance, Strategy


Why should you attend?

  • You'll learn about successful growth and monetization strategies across industries.
  • We will share with you the best practices and key levers to help you adapt to the new standard.
  • We will address the five major topline themes that will determine the key to success in 2021.


For further information, please contact our Events Team at: conferences.brussels@simon-kucher.com.

Speakers
Simon-Kucher Experts
Agenda
1:00pm
Introduction: Pricing as the key lever to enhance profitability
1:20pm
Key insights from Simon-Kucher’s Global Pricing Study (2021 edition)

An outlook on opportunities and challenges ahead

1:45pm
Optimizing the pricing power of your portfolio with the OBPPC framework (Occasion, Brand, Price, Pack & Channel)

Having the right product in the right place at the right price

2:10pm
Getting ready for the return of inflation

Key factors to successfully implement price increases

2:35pm
Rethinking your revenue model and monetization strategy

How alternative price metrics and servitization are winning ground

3:00pm
Improving monetization in the Online channel through behavioral pricing

Consumer psychology as the basis for increasing basket size and margin

3:25pm
Closure
3:30pm
End of conference
Do you have any further questions about this event? Do not hesitate to contact our dedicated team.