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About the event

Whilst COVID-19 continues to spread, we are gearing up for our 3rd Tech Summit: “Cracking the Revenue Growth Formula".

Our 2020 Global Software Study shows that more than 60% of all software companies are dealing with negative impact as a result of COVID-19. Where cracking the revenue growth formula was already a major challenge pre-COVID-19, this has only grown in importance: particularly in these times, our role as business leaders is to look ahead and initiate measures to keep our companies on a growth track.

During this virtual event we will share key learnings from our 400+ global software benchmarks, expert insights from our monetization experts in Silicon Valley and practitioner views from our guest speakers: the VP Product Management from Mendix and the Sales Director from Exact. Together we will crack the three elements of the revenue formula:

  • How do you get your product offering right to maximize adoption, monetization and retention?
  • How do you implement value-based pricing best practices to maximize your value potential?
  • How do you create a successful sales engine to maximize (recurring) sales effectiveness and conversion?
Guest Speakers
Simon-Kucher Experts
15.00 - 15.15 GMT +1
Reception and welcome
  • Welcome to Simon-Kucher’s Virtual Tech Summit
  • Software Study: What separates the ‘best’ from the ‘rest’?
  • Overview of the revenue growth formula challenges
15.15 - 15.35 GMT +1
Developing a world class product
  • Understanding the Mendix growth journey
  • Aligning product development with customer needs
  • Enforcing position with successful product innovation
15.35 - 15.55 GMT +1
Adapting innovations in pricing
  • Determining optimal price models and metric
  • Aligning price with value delivered
  • Monetizing new and future functionalities
15.55 - 16.00 GMT +1
Wrap-up / break
16.00 - 16.20 GMT +1
Transitioning your Sales organization toward recurring revenue
  • Rethinking the optimal sales organization in a recurring world
  • Installing business KPIs for the CFO office to steer this new revenue
  • Measuring & incentivizing Sales when bookings disappear
16.20 - 16.40 GMT +1
Creating a successful commercial engine
  • Commercially balancing cloud/non-cloud offering
  • Managing the pipeline for optimal conversion
  • Understanding key learnings in Exact's path to success
16.40 - 16.55 GMT +1
16.55 GMT +1
Do you have any further questions about this event? Do not hesitate to contact our dedicated team.