Escaping the Commodity Trap – How to get the Value You Deserve

The 5th Houston Strategy & Pricing Forum is an annual event for executives involved in developing growth strategies for their companies. Its objective is to share innovative practices on commercial excellence and strategic price management that help grow profits in challenging market environments. It is an exclusive opportunity to network and exchange ideas with thought leaders from leading companies across industries.

About this edition:

Executives in commoditized industries often feel that “the market determines the price.” They believe that there is little that can be done to improve their ability to capture value through better pricing. Frequently, even companies that provide specialized products and services fall into this “commodity trap,” particularly when their customers belong to commoditized industries. For example, Houston’s highly specialized suppliers in the Oil & Gas industry often tie their own pricing to the ups and downs of the price of crude.

Those companies are still struggling with implementing a value-based pricing approach although Value Pricing has been a boardroom topic for decades. It is time to reboot your thinking about Value Creation and Commoditization – join our forum and press the reset button!

At the 5th Annual Houston Strategy & Pricing Forum, we will

  • Share insights on how to avoid the commodity trap and successfully implement a Value Pricing approach that actually works.
  • Present how to think about “willingness-to-pay” in complex industries and avoid a “one-size fits all” approach to pricing.
  • Share why choosing the right pricing metric can become a game changer that creates significant competitive advantages.
  • Share commercial strategies and tactics that have helped companies in commoditized industries to add millions to their bottom line.

Speakers & Topics:

  • Strategies and Tactics to Avoid the Commodity Trap
    Mark Billige, CEO (elect), Managing Partner UK, Simon-Kucher & Partners
  • Innovative Pricing Models to Create Competitive Advantages
    Joshua Bloom,
    Managing Partner Mountain View, Global Head of Software, Internet, Media, Simon-Kucher & Partners
  • “As much as the market can bare?” Value Pricing Rebooted
    Philip Daus, Managing Partner Houston, Simon-Kucher & Partners
  • More speakers and topics will be announced in the next weeks


  • Sample titles: CXO, President, Owner, EVP, SVP, VP, Director
  • Functional areas: Leadership, Sales, Finance, Marketing, Pricing, Strategy
  • Industries: O&G, industrials, machinery, manufacturing, chemicals, B2B services, software, private equity, others
  • Executive leadership and senior management, who are involved in developing growth strategies for their companies across industries.

Why you should attend:

Exclusive access to learn from industry experts about the latest trends in go-to-market and growth strategies as well as commercial and pricing excellence. Network with other leading industry professionals and share best practices.

As in previous years, Simon-Kucher & Partners will donate all proceeds from this event to the Houston Foodbank. Each registration will provide more than 1500 nutritious meals and hope to hungry children, families and seniors in our community.

Agenda and full speaker list to be released soon!

    Simon-Kucher Experts

    Agenda to be announced soon!


    Early Bird Registration Fee
    Register until August 31st
    Regular Registration Fee
    Register until October 2nd

    Previous Events

    In last years’ editions, more than 100 executives from companies such as Baker Hughes, Ecolab, Epicor, Halliburton, Nalco, NCI Coal Coating, Schlumberger and Siemens participated.

    Houston 2018
    Houston 2018
    Houston 2018
    Houston 2018
    Houston 2018

    Location: Marriott Marquis Houston - 1777 Walker St, Houston, TX 77010

    Date: Wednesday, October 2, 2019

    Time:12:00 pm - 6:00 pm

    Do you have any further questions? Do not hesitate to contact our dedicated team.
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