This crisis will increase the cost of doing business, especially in capacity driven businesses. Some companies may also repatriate their supply chains, because the lower risk of disruption offsets the comparative cost advantage of foreign sourcing.
At some point, the companies making these investments will need to pass along at least some of those costs through the value chain. With so much attention now placed on price changes, such moves risk being viewed as profiteering or price gouging.
In this webinar, Simon-Kucher sets out how to deploy an agile cost and investment management model that minimizes the risks of any market misunderstandings.