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Market access has a key role and fundamental relevance in commercial product development and decision making. Simon-Kucher & Partners' Life Sciences European Strategy Forum will explore this role in dynamic panel discussions, breakout sessions and with a strategy forum debutant: The P&MA “World Café”. We will address the changing role of market access in the commercialization of drugs, future trends in key markets and innovative business models.

In addition to the Strategy Forum, on day 2 Simon-Kucher offers young professionals an opportunity to build and refresh their foundational understanding of P&MA. Join us on October 18 for Simon-Kucher & Partners’ P&MA training for young professionals.

Alternatively, join us on day 2 at the Simon-Kucher & Partners full day session “Digital Therapeutics – Driving Factors for Market Access and Commercial Success”, a platform for discussing essential industry insights and sharing examples of how to leverage growth opportunities for digital solutions in the healthcare industry.

We look forward to seeing you there.

Why you should attend

DAY 1 - Life Sciences European Strategy Forum
October 17, 10:00 a.m. to 5:30 p.m. CET

  • Gain insights into navigating the commercial implications of market access strategies
  • Participate in dynamic discussions on current and evolving trends through Simon-Kucher’s industry study and our experts in the Life Sciences practice
  • Network and share ideas with pricing and market access experts from inside and outside the industry

    The Life Sciences Strategy Forum and Digitalization in Healthcare events are free of charge.


DAY 2 - Pricing & Market Access Training for Young Professionals
October 18, 9:00 a.m. to 4:45 p.m. CET

  • An opportunity to learn from and question the experts at Simon-Kucher & Partners
  • Gain a comprehensive overview of recent trends and evolving topics in the P&MA space
  • Interact with fellow industry colleagues to share ideas and network

    The Pricing and Market Access Training for Young Professionals is a paid event. Participation fee: €1,600


DAY 2 - Digitalization in Healthcare: “Digital Therapeutics – Driving Factors for Market Access and Commercial Success”
October 18, 9:30 a.m. to 2:00 p.m. CET

  • Gain insights into commercial trends and challenges of digital solutions
  • Discuss your options for commercializing digital solutions
  • Understand how to successfully monetize digital therapeutics
  • Hear about best practices and other lessons from a global industry leader
  • Network and share ideas with other industry professionals

    The Life Sciences Strategy Forum and Digitalization in Healthcare events are free of charge.


Simon-Kucher Experts
DAY 1: Life Sciences European Strategy Forum
DAY 2: Pricing & Market Access Training
DAY 2: Digitalization in Healthcare
10:00–10:30 a.m.
Registration and coffee
10:30–10:45 a.m.
Welcome and opening remarks
10:45–11:30 a.m.
Industry Study Presentation – Access-Based Commercial Strategy Excellence

Role and relevance of market access in commercial product development and decision making

11:30 a.m.–12:15 p.m.
Panel Discussion – Access-Based Commercial Strategy Excellence

Discussion on industry study results

12:15–1:15 p.m.
1:15–2:45 p.m.
Pricing & Market Access World Café

5-6 cocktail tables with one specific topic per table - Attendees will have the possibility to switch
between tables, hear a short presentation on specific topics and ask questions
Topics will include:

  • Early Stage Prioritization: Measuring the Probability of Pricing and Access Success
  • IPR Strategy and Tools in the 21st Century
  • Brexit: Managing Uncertainty and its Healthcare Implications
  • The New Dawn of Drug Price Transparency in the World´s Pharma Market
  • Commercializing Digital Solutions in Healthcare
2:45–3:15 p.m.
Coffee break
3:15–4:15 p.m.
Breakout session (2 parallel sessions)
The Challenge of Monetizing a Cure

Session 1   

US Pricing Reforms: What Impact on Europe

Session 2

4:15–5:15 p.m.
Panel Discussion – What’s Next in P&MA? - Is the Industry’s Current Approach Sustainable?
5:15–5:30 p.m.
Wrap-up and outlook
5:30 p.m.
Networking and cocktail reception
9:00–9:15 a.m.
Welcome coffee and introduction
9:15–10:00 a.m.
Pricing Basics and Principles of Value-Based Pricing
10:00–10:45 a.m.
Overview of the US Healthcare System and Trends
10:45–11:00 a.m.
Coffee break
11:00–12:30 p.m.
Overview of EU-5 Pricing & Market Access

Breakout session in smaller groups

12:30–1:30 p.m.
1:30–2:45 p.m.
Developing a Global Pricing Strategy: Theory and Case Study
2:45–3:30 p.m.
P&MA Activities Across a Product Lifecycle
3:30–3:45 p.m.
Coffee break
3:45–4:30 p.m.
Contracting in 2019 and Beyond
4:30–4:45 p.m.
Wrap-up and closing remarks
9:30–10:00 a.m.
Registration and welcome coffee
10:00–10:30 a.m.
Welcome and Introduction: Digital Trends and Challenges in the Healthcare Industry

Introductory notes and insights from Simon-Kucher’s 2019 Digital Health Trend Study

10:30–11:15 a.m.
Setting Up for Success: Defining Your Digital Vision and Commercial Strategy

Key success factors to put your strategy for digital health solutions on the right track

11:15–12:00 p.m.
Monetizing Digital Therapeutics

Options for monetizing your digital therapeutic from a market access and commercial perspective

12:00–1:00 p.m.
Lunch break
1:00–1:45 p.m.
Lessons From the Industry

Key lessons learned and success factors for commercializing digital health solutions from an industry perspective

1:45–2:00 p.m.
Key takeaways and closing remarks


Save your seat now!
We look forward to seeing you there.

Radisson Blu Hotel, Zurich Airport

Rondellstrasse, 8058 Zurich


Hotel directions here


Do you have any further questions? Do not hesitate to contact our dedicated team.
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