Previous Events


Simon-Kucher & Partners' 3rd annual Los Angeles Forum, Go Forward Monetize, is a half-day master class on how technology, media, retail, and professional services companies can transform their businesses through insights from experts in the field and leaders who have successfully implemented these transformations in their organizations.

Today's business environment requires companies to continually re-evaluate how they do business, or risk being challenged by those who have. “Growth hacking” and leveraging a “growth mindset” are powerful, proven concepts, yet few know how to put them into practice to drive sustained and accelerating business growth.

Our team of industry experts and external speakers will share strategies and stories about identifying opportunities and implementing changes around monetization: from product-conception all the way to developing disruptive pricing.

Who should attend:

This event is geared towards executive leadership and senior management, who are involved in developing commercial excellence and pricing strategies for their companies, and are looking to learn how industry leaders are implementing successful top-line growth strategies. If you are in a role that requires strategy, marketing, product or sales decision making, this is the event for you.

  • Sample titles: CXO, President, Owner, EVP, SVP, VP, Director
  • Functional areas in all industries: Pricing, Sales, Marketing, Finance, Strategy

Why you should attend

  • Learn about successful growth and monetization strategies across industries and the key factors that drive best-in-class growth strategies from the leaders of innovative companies.
  • Understand the process of monetization from inception to implementation, and tactics that you can take back to your company to drive growth
  • Develop and grow your professional network with other leading professionals across industries during our networking breaks and hosted reception.

This event is expected to reach capacity and go on a waitlist, make sure to reserve your spot before it is too late.

This event is sponsored by Simon - Kucher & Partners so there is no fee to attend, however you will need to apply to register to attend.

If you have any questions please feel free to contact eventsUS@simon-kucher.com

Guest Speakers
Simon-Kucher Experts
12:30 - 1:00 PM
Registration & Lunch
1:00 - 1:15 PM
Welcome & Introduction
1:15 - 1:45 PM
Keynote: Making Subscription Work
1:45 - 2:30 PM
New Product Monetization
2:30 - 3:00 PM
Smart Packaging
3:00 - 3:30 PM
Networking Break
3:30 - 4:00 PM
Sales Excellence
4:00 - 4:30 PM
Traditional Pricing, Behavioral Pricing, Dynamic Pricing
4:30 - 5:00 PM
From Theory to Practice: Implementing Revenue Strategy
5:00 - 6:15 PM
Hosted Cocktail Reception at Circa 55

Previous Events

In last year’s edition, this event explored how technology, media, retail, and professional services companies have transformed their businesses by changing their approach to monetization.

More than 100 executives participated to hear insights from the Global Head of Commercial Strategy at Eventbrite, Senior Director of Marketing and Monetization at LinkedIn, VP of Finance at Patreon, and Co-founder of Eversight.

Our team of industry experts and external speakers shared stories about how they identified the opportunity for monetization transformation and how they achieved better pricing (what they charge), better models (how they charge), and better product market fit.

Check out more information here!

Carlos Cabrera

Forum: Waldorf Astoria Beverly Hills - 9850 Wilshire Blvd, Beverly Hills, CA 90210

Reception: Circa 55 -  9876 Wilshire Blvd, Beverly Hills, CA 90210

Date: Thursday, October 24th, 2019

Time: 12:30 pm - 6:15 pm

Do you have any further questions about this event? Do not hesitate to contact our dedicated team.