Overview
Agenda
Registration
Location
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Overview


Grow your Topline like a unicorn

Sheraton Hotel – Stockholm, November 7, 2019

Learn how to leverage unicorn monetization strategies to accelerate growth – from business model re-design and pricing innovations to loyalty program design. That is what Simon-Kucher has assisted 30+ unicorns with, including Uber, Asana and Eventbrite – in short, boosting their topline.
The Nordic TopLine Power Conference 2019 brings world class experts under one roof to discuss what unicorns are doing differently and what established companies can learn from them. Simon-Kucher’s own keynote speaker from our Silicon Valley office, Madhavan Ramanujam – Partner, Board member and Unicorn whisperer - will share insights from his 125 monetization projects about monetization strategies, growth acceleration, and much more.

We will host breakout sessions where our thought leaders will deep dive into current trends, challenges, and strategies. They will cover topics such as "The Evolution of the subscription economy", "Pricing excellence through machine learning and AI" and "Designing loyalty schemes to grow like unicorns" among others. 

Event details
Whether you are a C-Level or Pricing, Marketing or Sales executive you are responsible for steering your company forward.
The Nordic TopLine Power Conference 2019 will be a fantastic opportunity to sharpen strategies and learn from top experts in Pricing, Marketing and Sales. 
We look forward to seeing you there.

Speakers
Simon-Kucher Experts
Agenda
08:30 - 09:30
Registration, light breakfast & networking
09:30 - 10:00
Welcome and introduction: The Unicorn advisors
10:00 - 10:45
Swedish outlook: Learnings from a Swedish unicorn

External speaker

10:45 - 11:15
Coffee break and industry networking
11:15 - 12:00
Breakout sessions - Round 1
  • The evolution of the subscription economy (B2B and B2C tracks) 
  • Organizing effective sales in the age of digitalization (B2B tracks)
  • 7 steps to more profitable promotions (B2C track)

 

12:00 - 12:45
Lunch
12:45 - 13:30
Breakout sessions – Round 2
  • Pricing excellence through machine learning and AI (B2B and B2C tracks)
  • Behavioral economics applied to the online sales process (B2C track)
  • Contain and differentiate: How to respond to low-price competition (B2B and B2C tracks)
13:30 - 13.45
Coffee break and industry networking
13:45 - 14:30
Breakout sessions – Round 3
  • Designing loyalty schemes to grow like unicorn (B2C track)
  • Winning big deals and tender negotiations - probitably (B2B track)
  • Innovating and monetizing (digitally enabled) service (B2B track)
14:30 - 15:15
Unicorn best practices: Growth and monetization
15:15 - 15:30
Closing note
15:30
Post-conference reception with refreshments

Registration

Save your seat now!
We look forward to seeing you there.
Location

Sheraton Stockholm Hotel

Tegelbacken 6, Box 195, 101 23 Stockholm

Sweden

Do you have any further questions? Do not hesitate to contact our dedicated team.
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