Automotive Breakfast Club

EV Commercial Compass – Marketing and Sales
08:30 a.m. CET


This second EV Commercial Compass session focuses on a selection of marketing and sales topics that have been on industry executives’ radar for a long time.

This webcast will address the following questions:

  • Marketing strategy: How should an established brand position itself when entering the electric vehicle (EV) market? How should a new brand specialized in electric vehicles position itself? Which USPs resonate with customers? What can we learn from current hybrid and BEV customer profiles, and to what extent should this shake up traditional marketing beliefs and practices?
  • Sales model: What are the main channel preferences? How are EV specialists influencing the go-to-market strategy and the rise of online sales? How is the B2B landscape changing in the wake of electrification?
  • Spotlight on China: What trends can be observed in the world’s most advanced EV market?

The session will be structured as follows:

  • Simon-Kucher presentation (30 minutes)
  • Q&A (15 minutes)

Event Topic