Banking Forum Netherlands 2018 - Smart monetization strategies in retail and SME banking

1:00 - 4:30 pm

Jaz Hotel Amsterdam, De Passage 90, Amsterdam-Zuidoost 1101AX , Netherlands



Banks are currently investing billions in the digitization of their structures, processes and offers. However, they don’t use smart pricing strategies to monetize the created value. In our Banking Forum Netherlands 2018 we will…

  • present key success factors for product & pricing excellence in today’s challenging environment
  • discuss challenges and strategies to monetize digital banking services
  • showcase concrete examples of monetization within Retail and SME banking

The Banking Forum Netherlands 2018 will give you the opportunity to network with industry leaders and digital banking experts and discuss about smart monetization strategies. Moreover, representatives of leading Dutch and international financial institutions will share their views on innovative pricing strategies in the banking industry during the panel discussion.


1:00 - 2:00 pm
Registration and light lunch
2:00 - 2:20 pm
Key success factors for product & pricing excellence in today’s banking
  • Sales goes digital – Addressing financial needs in the digital age
  • Smart product differentiation – Building the offer around customers’ willingness to pay
  • Recalling value – Applying behavioral economics along the customer journey
2:20 - 2:40 pm
The multibillion Euro bet – Monetization of digital services in banking
  • Monetization challenges in the context of digitization and open banking
  • Value based differentiation – Customer segmentation in the digital age
  • Innovative price models – Case studies on monetizing digital services in banking & payments
2:40 - 3:00 pm
Value based offerings for SMEs – Topline growth from small business customers
  • From big to smart data – Revenue enhancement through in-depth relationship data analysis
  • Keeping clients sticky – Data-driven approach for preventing client attrition
  • Beyond topline – RWA optimization and profitable capital allocation
3:00 - 3:30 pm
Coffee break
3:30 - 4:00 pm
Boosting income from existing clients – upselling deposit clients into investments
  • Client behavior and its implications for the top line
  • Smart transition of self-directed clients into advisory through value-adding services
  • Pricing tools supporting client shift to advised or managed solutions
4:00 - 4:30 pm
Panel discussion
  • Practitioners view on profitable growth in banking
  • Facilitated group discussion
  • Q&A session
4:30 pm
Informal networking