Biopharma Launch and Brand Management Strategies in the ‘New Normal’



How are social distancing and shifting healthcare agendas impacting the biopharma industry? How can companies reinvigorate and revitalise their brand in light of COVID-19? How will we perceive out actions looking back after we reach the ‘new normal’? In this short webinar, experts Simone Seiter and Wolfram Lux explore these questions and discuss what the biopharma industry should expect in this ‘new normal’.

Additionally, you can learn more by reading their article.