Commercial Reset

Simon-Kucher & Partners Consumer Goods Webinar
15:00 - 16:30 CET


Commercial Reset

About the event
Consumer goods companies operate in a world of changing consumer behavior and customer landscapes. Covid-19 has accelerated certain market trends, rather than changing them. Up to now during the crisis, commercial agility has been key to survive. In the post-Covid world, the structural shift in demand requires a commercial reset, rather than incremental improvements. Winning manufacturers and retailers redefine their markets, value creation capabilities, go-to-market strategies and pricing policy.

Simon-Kucher is globally recognized as the leading strategy consultancy firm for commercial strategies and pricing. During our webinar, our experts together with practitioners from the industry will share their views, best practices and practical examples.

Who should atttend?
Executives, Commercial Directors and industry practitioners 


15:00 - 15:20
Welcome and Introduction
  • Looking back and forward: from agility to a reset
  • Gearing your business for digital opportunities
  • Recent learnings from the field
Moderated by
15:20 - 15:40
  • Pivoting your go-to-market model
  • Revising the commercial operating model
  • Implications for revenue models and pricing strategies
Moderated by
15:40 - 16:05
Growth through commercial excellence
  • Lessons from the pandemic and new growth levers
  • Cross-channel and cross-country commercial steering
  • The role of pricing and distribution in establishing a level playing field
Moderated by
16:05 - 16:30
Segment specific break-outs | Commercial reset in...
Moderated by
Moderated by
Fashion & Luxury
Fresh & Private Label
Moderated by
Moderated by