About the event
Consumer goods companies operate in a world of changing consumer behavior and customer landscapes. Covid-19 has accelerated certain market trends, rather than changing them. Up to now during the crisis, commercial agility has been key to survive. In the post-Covid world, the structural shift in demand requires a commercial reset, rather than incremental improvements. Winning manufacturers and retailers redefine their markets, value creation capabilities, go-to-market strategies and pricing policy.
Simon-Kucher is globally recognized as the leading strategy consultancy firm for commercial strategies and pricing. During our webinar, our experts together with practitioners from the industry will share their views, best practices and practical examples.
Who should atttend?
Executives, Commercial Directors and industry practitioners