Consumer Goods Conference: International Revenue Growth Management
Kasteel De Hooge Vuursche, Hilversumssestraatweg 14, Baarn 3744KC , Netherlands
The digitalization of products and channels in the consumer goods industry has created new opportunities for companies to better serve their consumers while capturing willingness-to-pay. Managing the omnichannel experience for the consumer, and embracing digital developments in business will be a key driver for competitive advantage.
Consumer goods companies need to ensure their pricing is fair and defendable cross-channel to survive in this new digital era. Manufacturers and retailers need clear guidelines, especially for their salesforce. It is easier said than done because these companies often need to fix a historically grown plethora of prices, trade terms and promotions, across regions, channels and customers.
These opportunities and threats call for increased leadership in international revenue growth management with a clear sight on the legislative agenda. Successful companies limit value leakage and harmonization risks by focusing on commercially and legally defendable strategic price structures between channels, countries and international (key) accounts. This also includes capabilities across digitalization, consumer prices, promotions, trade terms and key account management.
During the conference we will share our insights on international revenue growth management. Between sessions, there will be opportunity to address your challenges and meet other participants informally.
The conference is relevant to all industry practitioners, in particular chief executives, finance executives, and commercial directors.