Consumer Goods Success: Strategy and tactics to win during constant change



While consumer brands are being agile to react to the now, achieving long term success means already knowing what’s coming next and what will be the new normal. Join Simon-Kucher and Partners global Consumer Goods experts in a fresh take with best practices on how to maintain growth in an evolving future. Experts from around the world will share insights about three essential topics in this interactive session:

Key Topics:

  • Promotion: Invest on the right measures at the right time
  • Pricing and Assortment: Realign your pack, price and architecture to win in the new normal
  • Channel strategy: Prioritize your channels  to address shifting consumer behavior
  • Net price management: Be prepared for increasing pressure on trade terms and net prices

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