Riding the Subscriptions Wave: How to navigate the consumer subscriptions journey
The world has changed dramatically since this time last year. More and more, consumers are turning to online subscriptions to facilitate access from their homes and make their lives easier. Businesses are increasingly turning to subscription models for more reliable sources of recurring revenues.
New players are popping up in the subscription space: from home food delivery, to gaming and new streaming services. Meanwhile, household subscription names such as Netflix and Spotify which are further along on their subscription journey continue to optimise their offering. Depending on the stage of maturity, these businesses all have different considerations in order to make the most of the prevailing economic and digital environment.
Is your subscription model already fully developed or have you just started out on your subscriptions journey?
Simon-Kucher would like to invite you to a breakfast morning of collaborative discussions about the journey of being a subscription business. This session will provide actionable insight to take back to your organisation on how to approach subscriptions, based on where you are on this journey.
In this session, we will:
- Share best practice and discuss perspectives across industries
- Examine case studies of businesses across the subscriptions journey
- Provide a practical framework that will help you to see what’s next and the strategies you need to succeed
This session will focus on B2C subscription businesses and is relevant for commercial leaders who are involved in managing product strategy, pricing schemes or sales strategy, in roles such as Head of Pricing, VPs of Product, Commercial Heads, and Business Development Managers.
Once registered, you'll receive an email to confirm your place, and you can opt-in to have a breakfast box delivered to your door!