Driving Topline growth with a consumer-driven pack-price architecture
A typical pricing question that many firms ask is: “how do we increase prices?” However that is oftentimes a tactical and short-term solution that does not address the real underlying challenge. The more relevant and impactful question should be: “how do we position our portfolio to drive growth by selling to more people, more often, and for more money?” For most firms, answering this question helps unlock more white space opportunities and the key to boosting revenue and profit. That is the underlying principle behind price-pack architecture or PPA.
In part 2 of the Consumer & Retail webinar series, Vincent Duong, Director out of Simon-Kucher’s Chicago office, will share some best practices and key elements when it comes to price-pack architecture. This webinar will address the following topics:
- What is PPA and why should you care?
- What are some key elements to consider when developing a best-in-class PPA?
- How can you leverage PPA to affect future product innovations?
Increasing prices is how you can achieve short-term impact. To better achieve long-term, sustainable revenue growth, that means getting your price-pack architecture right.