The Enterprise Value of Pricing® Concept: Making the Link Between Pricing and Shareholder Value



In last year’s webinar, Board Member and Senior Partner Kai Bandilla introduced Simon-Kucher’s revolutionary Enterprise Value of Pricing® concept, an innovative KPI that reveals how better pricing directly impacts shareholder value. Simon-Kucher clients who implemented the Enterprise Value of Pricing® approach have seen their profits increase by up to 5%-points in EBITDA.

In this year’s webinar, Kai Bandilla will provide new case studies that exemplify further how the metric can be applied across industries to unlock shareholder value. He will deep dive into several use cases to show in detail how the KPI can be calculated for companies like yours, how the metric can help to identify pricing opportunities and guide planning decisions, and how you can build your equity story around the quality of your pricing.

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