How to Maximize Promotional ROI: Design Effective Promotions
Promoting can be a double-edged sword. Consumers are inundated with deals on an even more frequent basis and becoming savvier than ever when it comes to finding the best ones. Retailers and brands alike have trained their consumers. But promotions can also be one of the most effective levers in driving business: raising awareness, trigger purchases, increasing spend and driving loyalty and retention. So how do you end up on the right path and design an effective promotion strategy?
Michelle Leong, a Director within our Consumer & Retail Practice, will share our perspective on how to ensure long-term promotional excellence given today’s current retail landscape. This webinar will cover topics such as:
- Defining the right products to promote by customer given your strategic objectives
- Measuring promotional effectiveness: Identifying the right promotional vehicles and mechanisms to achieve success
- Promotion execution best practices: Most effective drivers
- Monitoring promotional ROI: Having the right data ecosystem
Learn how to leverage promotions effectively and efficiently to make sure your investment is working for you.