Monetizing Innovation in the Automotive Industry - Detroit, 2017

Waterview Loft, 130 E. Atwater Street, Detroit, 48226 MI, United States



Overview of event:

The Automotive industry is certainly not new to the concept of innovation – but even for an industry storied in new ideas, these are exciting times. How will the industry look in 5, 10, 20 years from now? The answer to this question lies not only on how companies are able to create new and innovative offers, but also in how they are able to monetize their offerings. Simon-Kucher & Partners is the expert in this field of consulting and we will be gathering experts from the industry to share their insights and experiences on game changing concepts and how to monetize them.

Who should attend:

Executive leadership and senior management looking to learn how industry leaders in the automotive industry think about innovation and how to monetize it. If you are in a role that requires strategy, marketing, product or sales decision making, or you are part of new product development & launch efforts at your company, this is the event for you.

            Chief Executives                  Sales Executives

            Finance Executives             Pricing Professionals

            Marketing Executives         Product Management Executives

Why you should attend:

  • Learn from experts from Simon-Kucher & Partners, ClearMotion, Cadillac, & Bose on the best and worst practices when it comes to monetizing innovations
  • Discover successful monetization strategies across industries, including the automotive industry, with a focus on monetizing innovation
  • Find out the 4 reasons innovations fail and the 9 steps towards success
  • Hear from leading automotive manufacturers and suppliers on how they are handling a rapidly changing market
  • Develop your professional network and share best practices with other leading professionals
  • Gather important learnings that you can take back and utilize to drive growth at your company


This event is sponsored by Simon-Kucher & Partners. If you have any questions please feel free to contact


1:00 - 1:30 PM
Check-In & Registration
1:30 - 2:00 PM
Why innovations usually flop: Introduction & the 4 reasons for innovation failure
2:00 - 2:45 PM
How to monetize innovation: The 9 steps towards success!
2:45 - 3:00 PM
Coffee Break
3:00 - 4:00 PM
Panel discussion of industry experts: What challenges industry leaders face when it comes to monetizing innovation and how have they tackled it
4:00 - 4:30 PM
Networking Coffee Break: Refresh your minds and meet new industry peers
4:30 - 5:00 PM
A case study in success: How the Porsche Panamera defined a new segment
5:00 - 5:30 PM
Taking your pricing from good to great: Parting thoughts on pricing excellence & wrap up
5:30 - 6:30 PM
Networking Reception: Enjoy food and cocktails with your new industry peers