Negotiation Excellence Intensive Seminar for Automotive Suppliers

Event postponed: New date to be announced
The Grand Circus Detroit, 1570 Woodward Ave., Detroit, MI 48226


**After considerable contemplation and out of an abundance of caution, we have decided to postpone this event. This decision has been made out of concern for the current contagion and for the safety of all participants. We will announce the new date shortly.

We are sorry for any inconvenience this decision may have caused and we will make sure to keep you posted on the rescheduled date. If you have any questions please feel free to contact**

View Agenda

What is the objective of the seminar?

9 out of 10 companies use an unstructured and unsystematic approach when responding to Requests for Proposals (RFQs) and the pricing of Big Deals. Furthermore, when negotiating prices with customers, 85% of all companies underestimate their own power position. This frequently leads to situations where money or deals are left on the table.

It is a myth that every deal is unique. In reality the basic power mechanics are always similar. Therefore, leading Automotive Suppliers have started to adopt systems that assist the sales force in understanding and managing the own power position, set big deal prices and efficiently prepare for negotiations. These companies have improved their profitability by up to 5% and their hit-rate by up to 25%.

Simon-Kucher has consulted over 100 automotive suppliers. This Negotiation Excellence Intensive Seminar will train you in best-practice negotiation systems that we have shaped together with these suppliers, and enhance your individual negotiation strength.

What you will get out of this training?

  • Insights into best practices
  • Tools to prepare negotiations
  • Case studies to train your negotiation skills
  • Personal roadmap - where to further improve your skills to negotiate more successfully

What will the attendees learn?

  • How to assess the power position in negotiations
  • How to influence the buying center
  • How to sell value
  • How to handle objections
  • How to avoid negotiation pitfalls

Who is the seminar for?

The seminar is geared towards sales managers, sales representatives, and key account managers from Automotive Suppliers

Investment: $2,400

Food and drinks during seminar and networking dinner are complimentary. There are a limited number of participants to maximize the effectiveness of the training and places tend to fill up quickly, so please register early. After we review your submission we will send you a separate link to pay the $2,400 investment fee.

Substitution & Cancellation Policy:

Registrants may nominate an alternative person from their organization to attend up to 24 hours prior to the start of the event, at no extra charge. Should substitution not be possible, cancellation charges apply as follows:

   6 weeks or more prior to start of event: 10% of the registration fee
   2 to 6 weeks prior to start of event: 50% of the registration fee
   2 weeks or less prior to start of event: 100% of the registration fee

All substitutions and cancellations must be received in writing via e-mail to If for some reason the training is cancelled, you will receive a 100% refund of your payment.

All participants will receive a detailed hard-copy guide to best practices in negotiation management. You will be supplied with best-practice tools to prepare negotiations, and will employ these tools in many interactive exercises which will be geared towards a current negotiation of yours. This procedure assures that the seminar can be applied immediately, and you can spread the best practices after the seminar in your organization.

We know from experience that this seminar is extremely valuable to the participants and their companies. If after attending the workshop you feel that our ideas and tools will not help you to win negotiations, we will refund your investment of $2,400.

How did attendees from past seminars rate the seminar?

“Very professional, very informative, and very successful. This seminar paid for itself within weeks." 

“This training is a lot of fun. The many exercises help my team to employ effective negotiation techniques, and to better defend our prices.” 

“Very experienced trainers. Great content that showed that winning at negotiations is not an art form but a craft. Thank you very much!”

If you have any questions please feel free to contact


9:00am - 6:00pm
9:00am - 4:00pm