Nordic TopLine Power® Breakfast Club

Optimizing your offering for online
08:30-10:00
The Royal Opera House, Copenhagen
JAN

17

The first event at our Nordic TopLine Power® Breakfast Club will focus on adapting your offering in the online market. The potential benefit of online sales are numerous as it offers customer intelligence, access to new markets and low overhead costs. However, many commercial organizations are yet to deliver the desired growth of equity given the fact that they are unable to incorporate effective value selling and behavioral economic effects.

At the breakfast meeting, Nicolai Broby Eckert, Partner at Simon-Kucher & Partners, and Frank Gehrig, Partner at Simon-Kucher & Partners, will share how to optimize the online sales channel by greatly reducing the complexity for customers, aligning the product offering and incorporating effective value selling and behavioral economics. Through this it is possible to create powerful online sales processes from the first to the last click. We are typically able to deliver double digit growth through increased cross- and upselling in the online sales channel.

The TopLine Power® Breakfast Club is targeted at people with a responsibility for business development, strategic sales, marketing and pricing. Participation in the event is non-binding and free of charge but spaces are limited and issued on a first come, first served basis.

If you have any questions, feel free to contact CPHbreakfastclub@simon-kucher.com

Agenda

08:30 - 09:00
Breakfast and networking
09:00 - 09:30
Optimizing your offering for online
09:30 - 10:00
Online growth via behavioral economic effects from the first to the last click
Speaker(s)