Nordic TopLine Power® Breakfast Club

Running Profitable Promotions
08:30 - 10:00
Langelinie Pavillonen, Langelinie 10, 2100 Copenhagen, Denmark


More than 70% of companies indicate that they are unsatisfied with the effectiveness of their promotion activities. Why? Most companies indicate that promotions turn out to be more and more unprofitable. 

Join us to discuss major promotion challenges and how to get better returns on your marketing investment via effective promotion management along major promotion levers. We will share insights to the topic, exciting project examples, and widely used methodologies.

At the event, Björn Dahmen, Partner in the Global Consumer & Retail Practice at Simon-Kucher & Partners, and Peter Dahl, Senior Consultant at Simon-Kucher & Partners, will present:

  • How to evaluate the effectiveness of your promotions
  • Key success factors for promotional excellence
  • Major promotion effectiveness levers
  • Promotion excellence strategies and methodologies
  • Case examples from world leading companies

The TopLine Power® Breakfast Club is targeted at people with a responsibility for business development, strategic sales, marketing and pricing. Participation in the event is non-binding and free of charge but spaces are limited and issued on a first come, first served basis. 

If you have any questions, feel free to contact


Breakfast and Networking
Introduction to promotion excellence
Moderated by
Project example and key take-aways
Moderated by