Persuasion techniques affect how customers attribute value to your offer, and how they perceive your price. And these techniques do so without having to lower your price or offer more value.
Sounds too good to be true? Not at all. Persuasion techniques are well researched and have resulted in higher prices in many situations. Moreover, well implemented persuasion techniques will help you to close more deals and sell more.
Peter, a Partner with Simon-Kucher, will illustrate best practices and give clear guidance on how to implement persuasion techniques effectively in b2c as well as b2b industries.
This session is for you if you think that there might be more to pricing than just the right price.
Attendees will learn:
- What elements drive excellence in price negotiations?
- How to use persuasion techniques effectively?
- How to answer: “Persuasion techniques sound manipulative. Should I even use this?”