Product Innovation and monetization strategy in the new normal
The COVID-19 pandemic is a resurgent crisis, drastically changing deposit behaviors along the way. The ultra-low rate environment has also significantly squeezed net interest margins and is expected to stress every component of bank performance. In this webinar, we address how banks should focus on two key capabilities - Product personalization and innovation strategy & Monetization strategy in order to redesign their deposit management strategy as we emerge from the pandemic. Through case studies, we discuss how the future deposit platform will not be a product but a personalized solution.
- Learn how to capture customer flow movement as a first step in better understanding customer behavior and product usage
- Acquire deep knowledge of how to capture customer needs and how they could be met by innovative products and packages
- Identify rapid, agile approaches to developing “best-in-class” and personalized digital capabilities
- Select the right monetization strategy based on a combination of tactical fee differentiation and personalized interest rates
View the full Banking Webinar Series, here!