"Promotion Effectiveness" webinar
We would like to invite you to our upcoming FMCG webinar that will focus on promotion effectiveness.
Most consumer goods suppliers recognize the importance of promotions in the realization of their commercial and marketing strategies but are faced with increased promotional expenditure and declining ROI levels. This is driven by a lack of promotion effectiveness measurement and understanding on the one hand and efficient promotion management on the other. Covid19 have also had a significant impact on shoppers and retailers are knocking on the suppliers’ doors with increased promotion demands for 2021.
We would like to dedicate one hour on this important topic in our upcoming FMCG webinar in order to share with you:
- Our insights on the drivers of promotion effectiveness and uplifts, based on the cumulated experience of hundreds of promotion effectiveness projects
- Our unique Promotion Excellence approach and methodologies, in order to inspire you on how to improve your ways of working
- Our most recent shopper insights and their implications for promotions strategies and tactics
The Zoom session will take place on October 23rd 2020 from 10:00am to 11:00am.