Silicon Valley Monetization & Growth Forum

1:30 PM - 6:00 PM
Four Seasons Hotel Silicon Valley, 2050 University Ave, East Palo Alto, CA 94303



Simon-Kucher & Partners’ Annual Silicon Valley Monetization & Growth Forum will explore how technology, software, media, and communications companies design successful growth and monetization strategies.

Thought leaders and industry experts will share their perspectives focused on the latest insights and trends that result in monetization excellence. In addition to presentations from leaders at top technology firms, experts from Simon-Kucher will shed insights on pricing best practices from over 30 years of experience.

Why you should attend:

  1. Exclusive access to industry experts for key insights about the latest trends in technology and how to successfully grow in the digital age
  2. Develop a professional network and share best practices with other leading industry professionals
  3. Gather important learnings that you can take back and utilize to drive impact at your company

Who should attend:

This event is geared towards executive leadership and senior management looking to network with peers about the latest trends and gain new insights into how these, in turn, impact successful growth strategies. If you are in a role that requires strategy, marketing, finance, product or sales decision making, this is a great event to attend.

This event is sponsored by Simon-Kucher & Partners, however, you need to apply to register to attend.

If you have any questions, please email


1:30 - 2:00 PM
2:00 - 2:15 PM
Welcome & Introduction
2:15 - 2:45 PM
Marketing Keys to a Successful Subscription Transition
2:45 - 3:15 PM
Pricing for Lifetime Value: The 3 Myths You Need To Know
3:15 - 3:45 PM
Networking Break
3:45 - 4:15 PM
Too high, too low, or just right? – Identifying market positioning & commanding the right price
4:15 - 4:55 PM
Pricing Practitioner Panel
4:55 - 5:00 PM
Closing Remarks
5:00 - 6:00 PM
Cocktails & Reception