Simon-Kucher & Partners’ Pricing & Market Access Academy 2018

9:00 a.m. - 4:15 p.m.

Radisson Blu Hotel Zurich Airport, Flughafenstrasse, Zurich 8058 , Switzerland



Learn from the Leaders

What will attendees learn?

  • The key principles of pricing through interactive sessions
  • An overview of P&MA in key healthcare markets
  • Trends and evolving topics in the pharmaceutical industry right now

Why attend?

  • An opportunity to learn from and question the experts at Simon-Kucher & Partners
  • A comprehensive overview of recent trends and evolving topics in the P&MA space
  • Interactions with other industry colleagues to share ideas and network

Who is the Simon Kucher & Partners’ P&MA Academy meant for?

Geared towards young professionals who are new to the P&MA world within the pharmaceutical industry. The Academy will build or refresh the basic understanding of P&MA principles.


  • Registration: €1,600

There will be a limited number of participants to maximize the effectiveness of the Academy and places tend to fill up quickly, so please register early. After we review your registration, we will send you a separate link to pay the according investment fee.

Cancellation policy

If for any reason you are not able to attend, you may send someone in your place. If that does not work for you, we will refund your payment if you cancel up to 4 weeks prior to the training (any time before September 11, 2018).



9:00 – 9:15 a.m.
Welcome coffee and introduction
9:15 – 10:15 a.m.
Pricing basics and principles of value-based pricing
10:15 – 11:15 a.m.
Developing a global pricing strategy: Theory and case study
11:15 – 11:30 a.m.
Coffee break
11:30 – 12:15 p.m.
P&MA activities across a product lifecycle
12:15 – 1:15 p.m.
Lunch break
1:15 – 2:45 p.m.
Overview of EU-5 P&MA and trends
2:45– 3:00 p.m.
Coffee break
3:00– 4:00 p.m.
Contracting in 2018 and beyond
4:00 – 4:15 p.m.
Wrap-up and closing