Smart Channel Strategies for the Digital Age



“Optimizing sales channels” is a perennial top scorer in our Executive surveys; with so many new ways to reach customers today is anyone surprised? Today’s sales leaders don’t just manage an outside sales force, they need to deploy inside sales, channel partners, direct-to-consumer websites and even in-product purchases.

Learn how Simon-Kucher evaluates these routes to market and the framework for evaluating when (not if) to activate each one. Cases range from 100-year old industrial companies accelerating growth an order of magnitude via an inside sales investment to website-only software companies realizing explosive growth by creating an Enterprise sales team and unlocking channel partnerships.

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