Strategic Pricing Conference

13.30 - 18.00

Simon-Kucher & Partners, A’dam toren, Overhoeksplein 1, Amsterdam 1031 KS , Netherlands

MAR

26

How is your business model affected by digitalization, globalization and immense amounts of data? The world around us is changing at an accelerating pace, which requires companies to rethink their commercial approach and pricing strategy in particular. 

Companies need to step beyond their often historically grown pricing strategy to monetize their full potential, and adequately respond to increasing competition and price transparency. Topline power is critical to unlock profit potential and accelerate growth in today’s challenging market environment.

In this conference Simon-Kucher & Partners and selected guest speakers will share inspirational best practices and actionable expert insights to both optimize and innovate your revenue model and pricing strategy. For this event we will be joined by guest speakers from Technische Unie and Fit For Free, who will share their practical learnings and perspective on the theme of the day.

Agenda

13:30
Reception and Welcome
14:00
Introduction: Why I Care about Pricing Power, and Why You Should too
Price Optimization: Price for Value to Drive Margins Up
Price Optimization: Practitioner’s View from Technische Unie
15:15
Break
15:45
Price Innovation: Master the Recurring Revenue Trade-Off
Price Innovation: Practitioner’s View from Fit For Free
Wrap-up: Building a World Class Pricing Organization
17:15
Networking drinks
18.00
Closure