Sydney Marketing & Pricing Strategy Forum

1:00 pm - 5:00 pm

The Australian National Maritime Museum, 2 Murray Street, 2000 NSW, Australia




About The Forum

The Forum provides essential insights on successful approaches to master pricing – the key profit lever.

Expert speakers will discuss the current operational and strategic needs in the areas of pricing, revenue management, product marketing and value selling.

Attendees will have a unique opportunity to network with pricing experts and industry peers to share views and gain insights on how to achieve pricing excellence.

We look forward to you joining us on Thursday 20 September 2018.


1:00 – 1:30 p.m.
1:30 – 3:00 p.m.
Welcome and introduction
Monetising Innovation: Designing the Product Around the Price
Monetisation of innovation in practice

Tony Boyd in discussion with

3:00 – 3:20 p.m.
Networking break
3:20 – 5:00 p.m.
Pricing trends for Australian businesses
Promotions optimisation: Spending smarter in retail
Pricing and Packaging for XaaS: Bundling for success
Value pricing: A strategy for B2B pricing system implementation
Hyper-personalisation: Delivering unique outcomes for customers
5:00 p.m.
Closing remarks
Drinks & canapés to follow