Sydney Marketing & Pricing Strategy Forum

01:00 pm

Watermans Room, 12-Micron, Tower 1, Level 2/100 Barangaroo Avenue, 2000 NSW, Australia



What’s the forum about?

The Forum provides essential insights on successful approaches to master pricing – the key profit lever.

Expert speakers will discuss the current operational and strategic needs in the areas of pricing, revenue management, product marketing and value selling.

  • Learn first-hand from Simon-Kucher & Partners, the world’s leading pricing advisor
  • Discuss the latest global trends in marketing, sales and pricing – and their implications for you
  • Gain insights on regional challenges in heterogeneous markets in Asia-Pacific
  • Learn from best practices across a variety of industries
  • Discover best-in-class tools and methods

Why attend?

The Marketing & Pricing Strategy Forum is tailored to Executives, marketing, product, transformation and sales managers, and strategy and planning managers. Other leaders involved in the development of strategic, commercial and marketing plans will also greatly benefit from the event.

As we only have a limited number of places, please confirm your attendance as soon as possible. Ticket bookings will close on Friday, October 27. Tickets: $95 includes canapés & drinks.

Your contact for questions: or +61 2 9112 1301.


1:00-1:30 p.m.
Registration and welcome coffee
1:30-3:00 p.m.
Welcome and introduction

Global Best Practice

Andreas von der Gathen

The Rating Economy

Chris Petzoldt

3:00-3:20 p.m.
Networking break & afternoon tea
3:20-5:00 p.m.

ALDI: Growing Up

Jordan Lack

Simon-Kucher & Seabin: together cleaning the ocean

Eva Feenstra

Growing with Customer Lifetime Value

Mitchell Taylor

Achieving profitable growth through Sales Effectiveness

Jason Carley


5:00-6:00 p.m.
Networking reception with cocktails and canapés